-help_text = _("Every email sent through your website will have the subject prefixed by this string. It's usually a good idea to have such a prefix so your users can easily set up a filter on theyr email clients."),\r
+label = _("Email Subject Prefix"),\r
+help_text = _("Every email sent through your website will have the subject prefixed by this string. It's usually a good idea to have such a prefix so your users can easily set up a filter on their email clients."),\r